Nintendo Europe uses Theme Manager OEM as a way to reward users for registering their Nintendo Game Cube consoles with their website.

Warner Bros. used Theme Manager OEM to promote Terminator 3.

Alienware pre-loads Theme Manager OEM to give their PCs a unique look and feel. It also helps that Theme Manager's visual style engine takes advantage of hardware acceleration - not only do branded desktops look good, they're faster than the default look of Windows XP.

nVidia uses Theme Manager OEM to provide a branded desktop for their users. Some video cards that have nVidia chipsets include this technology.

Microsoft uses Theme Manager OEM to promote the Xbox as well as various Microsoft games.